Squeaky Bean launched their Vegan Scotch Egg into more than 600 Tesco stores in June, which contains CRACKD’d No-Egg Egg as their egg substitute.
CRACKD’s very first TV, bus and out of home advertising campaign also went live in June, delivering 11 million impressions.
Daniel Bentley, Buying Manager at Tesco:
“The summer range from Squeaky Bean allows plant-based food lovers delicious options with no compromise. Including a supermarket first – the vegan Scotch Egg – we’re really raising expectations of plant-based food and ensuring our customers have access to the snacks they want.”