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CRACKD The No-Egg Egg now in Morrisons

CRACKD The No-Egg Egg has had some brilliant progress since its launch in December of 2020 and just a few days ago, on the 24th of May, CRACKD launched into 215 Morrisons stores around the country. On top of this, the brand’s Instagram account is building up a nice following due to recent awareness campaigns,… Read more »

Noble retains our Tier 1 ranking

Noble was given a tier 1 ranking from BBFAW (Business Benchmark on Farm Animal Welfare) earlier this year. Due to changes to the BBFAW methodology, this year resulted in 11 companies being ranked one tier lower than they would otherwise have ranked and a decrease of 1.2% in the overall average score for all companies… Read more »

Gü Acquired by Exponent

Exponent has reached an agreement to acquire indulgent, premium dessert brand, Gü, from Noble Foods. Noble Foods acquired the brand in 2010 and has supported its growth to £69m in retail sales, by investing in a state-of-the-art manufacturing facility in Bishops Stortford, continued product innovation and underpinned with far reaching marketing. Duncan Everett, CEO of… Read more »

Enough Gü’s for the whole of UK’s population

Gü’s supply continues to show the strong performance that we have seen throughout the year so far with a 30% growth on last year for April, meaning that total sales year to date is now 20% ahead of last year. All this, whilst maintaining a service level of 99.8% for the month. Supply into Germany has been particularly strong… Read more »

Gü Inspirations range is here

Gü’s delicious new range landed on shelves on the 21st of April as the brand continues to bring new and exciting products to the category. The new Inspirations range includes three mouth-watering creations inspired by iconic American-style bakery favorites: Cookies & Cream, Chocolate & Honeycomb, and Red Velvet. This range is Gü’s biggest launch of… Read more »

“You’re The Salt To My Caramel”

Love birds can share the love this Valentine’s Day and say how they really feel with Gü’s much anticipated Limited-Edition Valentine’s packaging. Gü’s new packaging features a romantic play on words, inspired by its most loved flavours. Perfect for telling that special someone how much they mean to you. Products in the range include: “You’re… Read more »

GroceryAid Awards Noble Foods

Noble Foods is very proud to have been recognised for the support given to GroceryAid through out 2020. The awards are based on 3 critical pillars, Awareness, Funding & Volunteering which helps GroceryAid provide support to our colleagues whenever it is needed.       Well done to all those involved.

Hampers for the Elderly

At a time when family and friends would usually get together to celebrate, Noble Foods was keen to focus its efforts on putting a smile on elderly residents’ faces by delivering hampers to their doors that were packed full of festive goodies, as well as essentials such as eggs, juice and tinned goods. With support… Read more »