In 1920, armed with nothing more than a straw-lined wicker basket and a horse and cart, William Dean started collecting eggs from smallholders and selling them door-to-door in and around Tring in Hertfordshire.
The business prospered and it wasn’t long before William and his family were selling eggs into local grocery stores and supermarkets in the south. Deans Foods had a clear vision, seeing themselves as much more than simple egg packers, and it wasn’t long before they expanded and began to acquire other companies.
Deans continued to develop innovative new egg products. Indeed, by 1978 they ran an advertisement in The Grocer with the headline
“You may find this difficult to believe… but you’re looking at the world’s first Salt ’n’ Vinegar flavoured egg!”
While this didn’t quite turn out to be the world beater they’d hoped for, Deans’ thirst for acquisition and innovation continued; in 1988 they bought Goldenlay, followed by Dell and Hardie in 1997. The new millennium saw first Daylay, then Freshlay joining the group. Evidently, Deans was becoming the egg company to beat.
In 2006, Michael Kent the then owner of Stonegate, joined Deans, creating the Noble Foods we know today.
We’ve expanded our portfolio by acquiring Gü Puds in 2010 – now the number one brand in UK premium desserts – whilst in November 2015 we acquired Bowler Energy to form Noble Green Energy.
Today, we’re a leading national organisation with many different ingredients, and we’re intensely proud of our rich and vibrant history.