Happy Egg is back on TV, Radio and Online platforms. The ‘Happy Days’ campaign runs from 17th February – 11th April and will be supported by £1M spend.

The campaign advert uses the iconic song Happy Days to creatively bring to life the fact that Happy Eggs are perfect for meals every day of the week. The advert can be seen below:http://https://www.linkedin.com/posts/noble-foods-ltd_happyeggs-happyeggsmakehappydays-dedicatedtohappy-activity-6899790444444925952-yoPz

Key campaign information:

  • Total campaign will be seen by 79% of all UK adults
  • £1 Million spend across: TV, Radio and Online
  • Media awareness starts two weeks before Pancake Day when demand begin to rise, peaking on the week of Pancake Day (28.02)
  • The campaign runs through the line with instore activation (Tesco, JS, Asda). Fully branded bulkers are also live over the period.