The Free From Food Awards is the UK’s only award dedicated to free from food and drink. Established in 2008, their eye-catching yellow logo has become synonymous with quality and innovation.
This year they welcomed more than 600 entries and over the course of 4 weeks, their dedicated team of judges, from manufacturers, product developers, chefs to nutritionists, coeliacs, and allergy reactors, scrutinized, tasted, and discussed each and every entry.
CRACKD won gold in the ‘Innovation Award’ category and two silver awards, one in the ‘Almost Totally Free From’ category and one in the ‘Best Packaging for a FreeFrom Product’ category.
On top of this, the buzz is escalating for CRACKD and during June the brand featured in The Grocer, PlantBased News & Green Queen Features. The brand’s very first TV, bus, and OOH (out of home advertising) campaign also went live in June, delivering 11 million impressions (impressions in this context mean that the advert has been seen by people online 11 million times).