The team behind Crackd The No-Egg Egg has worked tirelessly since its launch, and in January saw the highest RoS per store since April 2021.

The team took a road trip around the UK during January and February with their new sampling van and visited iconic sites such as Tower Bridge, as well as current and prospective customers head quarters, and the campaign delivered 18.2 million impressions.

The team also exhibited at this years EXPO West trade fair, making important connections with potential investors and new customers.

Rik Roberts, General Manager for Plantheads:

“Crackd went to LA and took the EXPO WEST Tradeshow by storm. The team had numerous meetings with multiple investors, US retailers, and distributors. We are now focussed on chasing down these leads”