Research carried out by The Vegan Society suggests that 45% of vegans are now familiar with our brand Crackd The No-Egg Egg. The latest TV and OOH campaign went live in mid-August, with a target of delivering 23 million impressions.

The Grocer New Product Awards celebrate and reward outstanding innovation in the UK FMCG sector in both non-food and food categories. They commented that 2021 was an exceptional year with a significant number of companies entering and that anyone making the shortlist should be very proud.

Crackd has been nominated in the ‘Vegan/Plant-Based Dairy Alternatives’ category alongside ‘Nurishh Plant-Based Alternative to Camembert’ and ‘Violife Smoky Cheddar Flavour Slices’.