After just 5 months in the market Gü Fabulously Free From is now the biggest brand in the free from chilled desserts category driving all of the category growth.

These four flavour-packed puds bring the premium and indulgent taste credentials of Gü to the 43% of Brits who claim to regularly shop the Free From fixture.

  • Gü Spanish Lemon Cheesecakes (Gluten Free, Vegan): Layers of zesty lemon coconut cream and a curd-style lemon sauce on a crumbly gluten-free biscuit base.
  • Gü Strawberry & Rhubarb Cheesecakes (Gluten Free, Vegan): Sweet and tangy rhubarb and strawberry compote on an Indonesian coconut cream layer, with a gluten-free crumbly biscuit  base.
  • Gü Chocolate & Vanilla Cheesecakes (Gluten Free, Vegan): Layers of silky chocolate coconut ganache and Indonesian coconut cream on a crumbly gluten-free biscuit base.
  • Gü Hot Chocolate Molten Middles (Gluten Free, Vegetarian): Gluten-free spongy chocolate crust with an oozy molten chocolate middle, made with 70% cocoa.

Melina Lyra, Gü Senior Innovation Manager, comments: “With our launch of Fabulously Free From we want to prove that Free From desserts don’t have to be free from taste. After a labour of love in the Gü Kitchen, we’re bringing fabulously full-on flavour and much-needed choice to the Free From category, with Free From takes on four of our famous puds.

“Whether consumers are buying Free From for health reasons or as part of a vegan, vegetarian or flexitarian lifestyle choice, our new range delivers against the unmet category need for interesting flavours and products that truly deliver on taste.”