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Eight new restaurant-quality desserts? Now that’s seriously Gü

After 16 years of market-leading innovation, Gü unveils its biggest NPD pipeline yet… This Spring, Gü will unveil an eight-strong line-up of new products including a range of dessert-inspired luxury Ice Creams, fabulously indulgent Free From desserts and an on-trend Limited Edition. The major move is part of a wider refresh that champions the brand’s… Read more »

Noble Foods Makes Landmark Cage-Free Commitment

Noble Foods has today announced a group-wide commitment to supplying cage-free eggs by 2025. This announcement comes as the culmination of months of planning to achieve the realities of moving to solely cage-free production. Noble has been working closely with its retail partners and the farming community to ensure a smooth transition.  

the happy egg co. launch new liquid egg whites and egg mayo

the happy egg co. have launched two new products, liquid egg whites and egg mayo. These NPD launches are the first step for happy egg co. to branch outside of shell egg. The free range liquid egg whites, launched on 7th April 2018, are an easy way to create tasty dishes with an extra protein… Read more »

New Noble Foods MD shares his vision for the UK egg market

London, August 2016. Noble Foods Group, the UK’s largest eggs business, is today announcing the appointment of Veli Moluluo as the new Managing Director of its £310m Shell Division. Noble Foods has appointed Moluluo to drive the growth of its own label and branded eggs, to increase market penetration and to inspire overall category growth…. Read more »

Gü Puds sets pulses racing on Valentine’s Day

London, February 2017 – The UK’s leading premium chilled dessert brand is anticipating a major surge this Valentine’s Day, as amorous Britons opt for a special night in on the most romantic night of the year. Luxury dessert brand Gü Puds is predicting a 90% spike in sales in February, something it attributes to consumers… Read more »

Purely Organic eggs launches in UK

February 2018 New brand of organic eggs is “good for the consumer, good for farms and good for hens” New egg brand Purely Organic is launching into the UK market, tapping into the growing consumer demand for organic produce with exceptional provenance. Purely Organic has a small-scale, sustainable philosophy that is good for consumers, good… Read more »

Noble Foods Group announces John Gildersleeve as Chairman

The UK’s largest egg company restructures its Board of Directors as part of its accelerated growth strategy John Gildersleeve has been appointed Chairman of Noble Foods Group, the UK’s largest egg business and brand owner of Gü, the UK’s leading premium chilled dessert brand. John Gildersleeve will oversee the implementation of an ambitious growth strategy… Read more »

How Britain Fell Back in Love with Eggs

October 2016 By Veli Moluluo, Managing Director of Noble Foods Group, Shell Division, the UK’s largest egg business and owner of the happy egg co. Eggs are great – nutritious, delicious and affordable. Without eggs there’d be no dipping soldiers, no full English…maybe even no Great British Bake Off! Eggs are without doubt, a truly… Read more »