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Gü Acquired by Exponent

Exponent has reached an agreement to acquire indulgent, premium dessert brand, Gü, from Noble Foods. Noble Foods acquired the brand in 2010 and has supported its growth to £69m in retail sales, by investing in a state-of-the-art manufacturing facility in Bishops Stortford, continued product innovation and underpinned with far reaching marketing. Duncan Everett, CEO of… Read more »

Enough Gü’s for the whole of UK’s population

Gü’s supply continues to show the strong performance that we have seen throughout the year so far with a 30% growth on last year for April, meaning that total sales year to date is now 20% ahead of last year. All this, whilst maintaining a service level of 99.8% for the month. Supply into Germany has been particularly strong… Read more »

Gü Inspirations range is here

Gü’s delicious new range landed on shelves on the 21st of April as the brand continues to bring new and exciting products to the category. The new Inspirations range includes three mouth-watering creations inspired by iconic American-style bakery favorites: Cookies & Cream, Chocolate & Honeycomb, and Red Velvet. This range is Gü’s biggest launch of… Read more »

“You’re The Salt To My Caramel”

Love birds can share the love this Valentine’s Day and say how they really feel with Gü’s much anticipated Limited-Edition Valentine’s packaging. Gü’s new packaging features a romantic play on words, inspired by its most loved flavours. Perfect for telling that special someone how much they mean to you. Products in the range include: “You’re… Read more »

GroceryAid Awards Noble Foods

Noble Foods is very proud to have been recognised for the support given to GroceryAid through out 2020. The awards are based on 3 critical pillars, Awareness, Funding & Volunteering which helps GroceryAid provide support to our colleagues whenever it is needed.       Well done to all those involved.

Hampers for the Elderly

At a time when family and friends would usually get together to celebrate, Noble Foods was keen to focus its efforts on putting a smile on elderly residents’ faces by delivering hampers to their doors that were packed full of festive goodies, as well as essentials such as eggs, juice and tinned goods. With support… Read more »

Turkey’s at Christmas

Every year at Christmas our staff are rewarded with a turkey, however after a difficult year for many, 83 them asked that we donate their Turkeys to a local charity. Together we made this happen and coordinated the distribution of these to 70 different charities across the country. We would like to thank everyone that… Read more »

Thank You & Happy New Year

  As we reflect on the past year, we’d like to express our gratitude once again to our producers and everyone involved in our supply chain. Your dedication and support has meant that, together, we’ve helped feed the nation. Our heartfelt thanks. We wish you and your families a happy, healthy, and prosperous 2021.

Well Done Finley!

Finley Dye, 7 year old son of Noble employee Matt Dye, has completed a marathon by running a mile a day for 28 days to raise money and help feed families who can’t afford food for their children. During lockdown Finley learnt from watching the news that there are many families struggling and ‘could not… Read more »