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Happy Egg partnering with SMASH & Frylight

The Happy Egg brand has partnered with SMASH – a new app offering young people discounts on healthy food & drink brands and restaurants. Happy Egg is among the top 15 brands by views helping to expand our reach to the younger generation. SMASH is currently running a freshers week campaign where Happy Egg money… Read more »

‘Keep a Happy Face’ campaign

The ‘Keep a Happy Face’ campaign launched on the week of the 20th of September and aim to promote the use of eggs in lunchbox & snack occasions, helping to expand from the traditional breakfast use occasion. A competition based on back-to-school/work and creating exciting and Instagram-worthy lunches and after-school snacks all involving eggs is… Read more »

Crackd The No-Egg Egg a finalist in Grocer’s ‘New Product Awards’

Research carried out by The Vegan Society suggests that 45% of vegans are now familiar with our brand Crackd The No-Egg Egg. The latest TV and OOH campaign went live in mid-August, with a target of delivering 23 million impressions. The Grocer New Product Awards celebrate and reward outstanding innovation in the UK FMCG sector in… Read more »

Organic September & Purely Organic

‘Organic September’ is a campaign set up by the Organic Trade Board aiming to highlight the importance of organic produce. Our brand Purely Organic has been featuring Organic September across their social channels throughout the month and highlighted generic benefits of organic farming as well as specific initiatives run by Purley Organic such as carbon-neutral… Read more »

Noble Foods Partners With The Youth Group

The Youth Group – a youth first business that provides young people with the tools they really need to get ahead and grow in work – has announced a partnership with Noble Foods to build a brighter, more sustainable future for young people as the organisation officially starts working towards a Youth Verified™ trademark. Youth… Read more »

National Three Peaks Hike and Cycle

Covid-19 has had an undeniable impact on the charity sector.  Charities across the country are facing huge economic pressure with an estimated £4.3 billion in income being lost because of the inability for normal fund-raising events to take place during the pandemic.  Some charities will, inevitably, close and those who survive will face a struggle to… Read more »

Squeaky Bean’s Scotch Egg with CRACKD’s No-Egg Egg

Squeaky Bean launched their Vegan Scotch Egg into more than 600 Tesco stores in June, which contains CRACKD’d No-Egg Egg as their egg substitute. CRACKD’s very first TV, bus and out of home advertising campaign also went live in June, delivering 11 million impressions. Daniel Bentley, Buying Manager at Tesco: “The summer range from Squeaky… Read more »

CRACKD won 1 Gold & 2 Silver awards

The Free From Food Awards is the UK’s only award dedicated to free from food and drink. Established in 2008, their eye-catching yellow logo has become synonymous with quality and innovation. This year they welcomed more than 600 entries and over the course of 4 weeks, their dedicated team of judges, from manufacturers, product developers, chefs to… Read more »

Purely Organic selected as a finalist for BOOM

Noble Foods are excited to announce that one of our brands, Purely Organic, has been selected as a finalist in the ‘Best of Organic Market Awards 2021′ (BOOM) in the ‘Best of Organic Meat & Poultry’ category. The BOOM’s honor those behind the UK’s organic food and farming, championing innovation and celebrating those creating exceptional… Read more »