In early 2010, Noble Foods acquired two premium desserts businesses: the London-based premium chocolate puds company, Gü Puds as well as Greenwich-based Didier’s Patisserie.
The acquisition of premium, fresh desserts businesses is consistent with Noble's stated strategy of diversifying into value-added fresh food categories with attractive growth potential. Gü Puds has revolutionized the chilled dessert sector and is recognized in the foodie world as a premium quality, innovative and thoroughly moreish brand. Didier’s Patisserie was established in 1995 with the aim of becoming the UK’s leading manufacturer of fine patisserie, with an emphasis on high quality and outstanding customer service.
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