November 2017: New speciality egg range, Heritage Breeds, has appointed Michelin star chef and restauranteur, Jason Atherton, as its brand ambassador for the next year. Atherton, who has Michelin stars at both Pollen Street Social and City Social, will use the speciality eggs in his London restaurants and create exclusive recipes and content for Heritage Breeds.
The range features hen, duck and quail eggs from genuine special breeds at handpicked British farms and boast rich yolks, exceptional quality egg whites and a stunning palate of delicate shells; from deep brown and pastel blue to porcelain white they are as beautiful as they are delicious. The philosophy behind Heritage Breeds is that ‘better breeding and higher hen welfare make for impeccable quality eggs’ and all are produced in smaller free-range flocks of special breeds.
Stuart Agnew, Category & Marketing Director, says, “We are really looking forward to our partnership with Jason and are excited to have him on board. Heritage Breeds eggs taste, look and cook impeccably, and to have a globally renowned chef creating rich culinary content for the brand and endorsing it within his award-winning restaurants is a testament to the quality of the range.”
Atherton says, “For me, the quality and provenance of my ingredients has always been incredibly important. With Heritage Breeds taking particular pride in the welfare of their small British flocks, and the incredible quality of the eggs they produce, the partnership was a natural fit. I am looking forward to creating dishes and content which showcases the depth of the range to inspire food lovers across the country to cook and enjoy more delicious speciality eggs.”
Heritage Breeds eggs will be served at Jason Atherton’s London restaurants Social Eating House, Pollen Street Social, Little Social, Social Wine & Tapas, Hai Cenato and Sosharu.
Prior to branching out on his own, Atherton was head chef at Gordon Ramsay’s Michelin-starred Maze in Mayfair, having previously worked under Pierre Koffmann and Marco Pierre White.
Heritage Breeds eggs are British Lion approved and have been available to buy in Tesco, Asda, Ocado, Amazon Fresh, Budgens and Costco from early April with an RRP of £2.15-£2.70 and for the foodservice sector through Haines Farm eggs, Food Speed and Chapel Farms at trade prices.
Please visit http://www.heritagebreeds.co.uk/ for more information.