Noble Desserts

In early 2010, Noble Foods acquired two premium desserts businesses: the London-based premium chocolate puds company, Gü Puds as well as Greenwich-based Didier’s Patisserie.

The acquisition of premium, fresh desserts businesses is consistent with Noble's stated strategy of diversifying into value-added fresh food categories with attractive growth potential. Gü Puds has revolutionized the chilled dessert sector and is recognized in the foodie world as a premium quality, innovative and thoroughly moreish brand.  Didier’s Patisserie was established in 1995 with the aim of becoming the UK’s leading manufacturer of fine patisserie, with an emphasis on high quality and outstanding customer service.

Click on the image to find out more

Gü

The idea for a top-notch chocolate pud brand was inspired by the local patisseries in Belgium and their chocolate; Gü was born back in 2003 and we haven’t looked back since. Gü launched with just three products, and was joined by its fruity sibling, Frü, two years later. In 2011 Gü and Frü joined forces and became one big happy decadent family under the Gü brand.

Here at Gü, we think a little of what you fancy is perfectly acceptable and giving into those everyday indulgences has no real consequences. Whether it be kicking over a neat pile of freshly raked leaves, popping bubble wrap or enjoying a deliciously decadent Gü chocolate soufflé. Go on, give in... It’s estimated that a total of four Gü puds are now eaten somewhere in the world every two seconds. So with our mousses, soufflés, chocs, cheesecakes, melting middles, tortes, brownie cakes, nibbles and naughties we’ve created a whole new world of chocolate extremism. To find out more click here

Didier’s Story

Didier Merveilleux first discovered patisseries as a young boy of ten, helping his father to deliver milk to their local patisseries. Drawn by the aroma of hot croissants, fresh from the oven, he was fascinated by the Chefs Patissiers with their inherited skills and techniques. Didier remembers standing there watching and thinking they were like magicians, transforming noble ingredients into wonderful and highly prized creations that would be seen in the shop front window.

From then on, he was determined to discover how to make these marvellous creations. So began his lifelong passion for fine patisserie.
Since that time years ago, Didier has had the good fortune to work with some of the masters of patisserie, each one inspiring him even further to search for fresh ideas and the finest ingredients.
Today Didier’s supply to some of the most prestigious food services clients and caterers as well as some premium retailers.
To find out more click here